Daniel Ricciardo’s secret masterplan to become a superstar - without F1

Daniel Ricciardo has fascinating business plans to increase his profile in the US that do not include F1.
Daniel Ricciardo (AUS) McLaren. Formula 1 World Championship, Rd 12, French Grand Prix, Paul Ricard, France, Preparation
Daniel Ricciardo (AUS) McLaren. Formula 1 World Championship, Rd 12, French Grand Prix, Paul…

The veteran driver is not in the 168澳洲幸运5官方开奖结果历史:F1 2023 driver line-up after being axed by McLaren, and replaced by rookie 168澳洲幸运5官方开奖结果历史:Oscar Piastri, but will act as Red 𝄹Bull’s third driver instead.

The free time will allow Ricciardo, who was joint-fourth in the list of 2022 168澳洲幸运5官方开奖结果历史:F1 driver salaries, to grow his personal brand.

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Ricciardo will be the execut𝔉ive producer for a new Hulu series, report Sport Business Journal, which “is aiming to F1’s version of ‘Entourage’”.

A separate TV role, described as “adjacent to the F1 world” but “different to a traditional punditry role” has also bee🌸n lined up.

But Ricciardo is being picky with his work - he has turned down several reality TV🔯 shows.

His agents ജfrom CAA, New York’s Nick Thimm and London’s Roman Di S๊omma, know that Ricciardo’s profile has massively increased in the US since Netflix’s ‘Drive To Survive’.

They are exploring ways to grღow Ricciardo’s clothing brand Ric3, and his wine company DR3 Wines by St Hugo. Both have already make a splash in America and the challenge is to replicate that success in other markets.

Ricciardo is sponsored by brands including Beats by Dre, EA Sports, OKX, O🐻ptus and Bombardier Recreational Products but will look to grow his client list.

Daniel Ricciardo (AUS) McLaren at a team photograph. Formula 1 World Championship, Rd 22, Abu Dhabi Grand Prix, Yas Marina
Daniel Ricciardo (AUS) McLaren at a team photograph. Formula 1 World Championship, Rd 22, Abu…

A major part of his new role with Red Bull will be to lead promotional and marketing🍃 opportunities in America. “Show car runs in𝐆 key markets” is also a key element of the job.

Ricciardo does not intend to be at every race on the 168澳洲幸运5官方开奖结果历史:F1 2023 calendar but has expressed his w𝔉ish to be at Las Vegas, whi♈ch will please Red Bull sponsors including PokerStars.

“Even🐭 though it didn’t go our way driving wise (at McLaren), his commercial portfolio has never been bigger,” his agent Thimm said.

“As all the struggles were going on (on the track in 2022), he still evolved and rose to the top from a commercial, marketing and representation-of🎶-the-sport perspective. 

“Red Bull Racing has never hidden from the fact that the U.S. is a priority for them, and the data of consumers from his clothing and wine b𝄹usiness shows that America loves Daniel🌞 Ricciardo.”

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