Red Bull admit promotional benefit to using Daniel Ricciardo: “Who better with his shoey?”

Daniel Ricciardo’s “smile” and “shoey” mean there is a promotional benefit to Red Bull’s use of him, Helmut Marko admitted.
Daniel Ricciardo (AUS), McLaren F1 Team Formula 1 World Championship, Rd 5, Miami Grand Prix, Miami, Florida, USA,
Daniel Ricciardo (AUS), McLaren F1 Team Formula 1 World Championship, Rd 5, Miami Grand Prix…

Ricciardo will be absent from the 168澳洲幸运5官方开奖结果历史:F1 2023 driver line-up after he was ditched by McLaren and opted not to pursue another full-time𒁃 drive - he will instead be Red Bull’s third driver.

Promotional and marketing opportunities in the US will make up a part of Ricciardo’s role. He will not be present at every F1 race, and now Red Bull chief Marko has co💝nceded that the driver’s fame was a key reason that he was recruit🎶ed.

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"There are show car runs and performances, especially in Americaꦿ and who better than Ricciardo with his smiley and shoey," Marko said.

"We have, I think, t🐈he biggest sponsorship revenue of all the teams. There are an incredible number of obligations."

Ricciardo’s fame soared after Netflix show Drive To Survive but it coincided with a dramatic downturn in performance, resulting in McLaren choosing to replace him with rookie 168澳洲幸运5官方开奖结果历史:Oscar Piastri.

He will next be seen as the back-up to 168澳洲幸运5官方开奖结果历史:Max Verstappen and 168澳洲幸运5官方开奖结果历史:Sergio Perez for the team he previously represented.

Daniel Ricciardo (AUS) McLaren at the drivers end of season group photograph. Formula 1 World Championship, Rd 22, Abu
Daniel Ricciardo (AUS) McLaren at the drivers end of season group photograph. Formula 1 World…

"Sergio has shown that he drive꧒s at a very high level and if Max is not🎃 there, then Sergio is there," said Marko. 

"It's a certain security, but it's not like ♌we want to put Sergio under pressure.

"There is also a great routine. If a ඣreplacement is necessary, there is of course a driver who you know will 🌳bring the car to the finish.”

Ricciardo has never hid his plan to return to the F1 grid full-time in 2024 but whether that might be at Red Bull, alongside ♏Verstappen an🥂d instead of Perez, remains to be seen.

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