Lewis Hamilton’s latest project outside of F1 revealed with launch of new drink

Seven-time F1 world champion Lewis Hamilton latest project has been revealed with a new non-alcoholic drink titled ‘Almave’ set to be launched.
Lewis Hamilton (GBR) Mercedes AMG F1 on the grid. Formula 1 World Championship, Rd 19, United States Grand Prix, Austin,
Lewis Hamilton (GBR) Mercedes AMG F1 on the grid. Formula 1 World Championship, Rd 19,…

Ahead of this weekend’s Mexico City Grand Prix, Ha🐷milton’s new product has been crafted similarly to tequila, made fr༒om the country’s blue agave.

The non-alcoholic drink follows the tequila-making process but skips the fermentati♓on step where the liquid becomes alcohol.

It officially launches on Thu𝄹rsday in the United States, with it being available in select international𒆙 markets from 2024.

Consumers will 🍬be able to buy ‘Almave Ambar’ ဣfor sipping, and ‘Almave Blanco’ for mixing.

Lewis Hamilton (GBR) Mercedes AMG F1 celebrates his second position in parc ferme. Formula 1 World Championship, Rd 19,
Lewis Hamilton (GBR) Mercedes AMG F1 celebrates his second position in parc ferme. Formula 1…

In a statement to , Hamilton explained his thought proce🌊ss behind ‘Almave’.

“I’ve always loved tequila for𒆙 its taste, but there are times when I don’t🅘 want the alcohol part of the deal and I know that there is a growing group of people who want the same,” Hamilton said.

“It’♓s what led me to teaming up with Iván and Casa Lumbre, because I knew if anyone could make the drink I was after it would be them.

“With Almave, we’re all about offering a high-quality option that doesn’t compromise on the craft and flavours of tequila and♎ provides a truly authentic no𒁃nalcoholic blue agave experience. 

“We’ve held on t𒐪o the legacy and tequila-making traditions, but what we’ve come up [w📖ith] is a spirit that’s totally unique.”

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