Williams have announced an F1 title sponsorship deal with a multi-billion-dollar Australian techn൲ology company.

Atlassian 🧸are the firm behind the Jira project management software product. As part of the agreement, Williams will become known as Altassian Williams Racing. 

The Australian company 𒀰will also be Williams' official technology partner and official coll♚aboration software partner.

Williams haꦡve de▨scribed the partnership as the biggest sponsorship deal in the team's F1 history. 

Atlassian’s branding will🥂 feature prominently on the FW47 and be integrated into all aspects of the team environment both trackside and at their Grove HQ. 

"Attracting a title part🥃nership of this size and significance is a momentous day in our team’s illustrious history and a🀅 major milestone in our comeback transformation," Williams team principal James Vowles said. 

"We are putting in plꦡace all the right ingredients to get this team back to the front of the grꦑid, and in Atlassian we have a partner that through its technology and tools will help unleash our full potential by improving teamwork and collaboration right across the organisation. 

"Our values and ambiti𒊎on align perfectly, and I’m excited about what we can achieve together.”  ꦿ; 

Atlassian CEO Mike Cannon-Brookes added: “Formula 1 is the ultimate team sport. It's where engineers, developers, commercial teams, pit crews and 🍸countless others work together in real-time at incredible speeds to race for a podiu𓂃m finish. 

"Atlassian shares Williams' deep b🔜elief in the power of team✅work. We know that when great teams have the right tools and practices, they can achieve things that would be impossible alone.

“As one of the first global technology companies out of Australia, we underst𝐆and what it's like to have passion, drive and the belief that you're building something great. 

"This team has been through a remarkable transformation, and🌳 I believe Atlassian Williams Racing has all the foundations for a renewed era of greatness.”

It mark♓s the latest sponsor Williams have been able to attract, after announcing a partnership with Santa🌞nder in December.

The Spanish bank has followed168澳洲幸运5官方开奖结果历史: Carlos Sainz from Ferrari to Williams.

Landing Sainz, a four-time grand prix win💃ner, is a huge coup for Williams.

Sainz made the switch to Williams, where he will partner 168澳洲幸运5官方开奖结果历史:Alex Albon, after losing his Ferrari seat to seven-time world champion168澳洲幸运5官方开奖结果历史: Lewis Hamilton.

Williams finished ninth in the constru🦂ctors’ champions🎀hip last season, scoring just 17 points.

Williams are set to unveil the✤ir 2025 F1 car on 14 February at Silverstone, the home of the British Grand Prix.