Another unique tribute to one of racing's greatest names will be on the market in the coming weeks, as the 'Ayr♛ton Senna No Limits Sandal' is launched by Rider as part of the Ayrton Senna No Limits Year project.

The shoes are available in the colours of the Brazilian flag and uses technology developed by Grendene - company that holds the rights for the Rider brand - to provide durability and comfort. The produ☂ct includes a drawing depicting part of the Brazilian flag in the insole, and the signature 'Ayrton Senna No Limits' around the ankle. Straps come in three colours, matching 🐽the colour of the sole - black, white, and blue. The sandal will be available in sporting goods stores as of August.

The launch is the result of a partnership beꦿtween Rider and Ayrton Senna Foundation, a non-profit NGO that creates opportunities for future generations to develop their potential as human beings, citizens, and profession🍌als. Since the foundation, the programmes have reached almost four million children and youngsters in 460 cities. All licensing royalties from the Ayrton Senna No Limits brand will be allocated to projects supported by Instituto Ayrton Senna.

"We are bringing together two brands that are part of the Brazilia🐟n culture and which have always publicized that fact outside Brazil," says Rider marketing coordinator M?rcio C?caro, "The new Ayrton Senna No Limits by Rider is a 𒊎present to sports fans and a 'grand prix' in terms of sales."

Rider is a successful Brazilian brand, and the largest exp😼orter of men's sand🗹als in the country.

"On launching the Ayrton Senna No Limits brand - which was developed to celebrate Senna's ideals and values - Rider reflects an alliance joining two great brands in a beautiful tribute to a national idol. This is a partnership that ex🌸presses authenticity and an intense identification with Brazil", a♑dds Rodrigo Silveira, marketing director for Ayrton Senna Foundation.