Formula 1 recognises need to be 'more progressive' with grid girls
Formula 1 is working hard to find a "more progressive" involvement for grid girls inꦑ the series following recent debate about their usage, according to one of its leading commercial figures.
The use of grid girls ahead of races across motorsport has come into question in recent years, with the FIA World Endurance Championship scrapping the tradition back in 201💎5.

Formula 1 is working hard t🔯o find a "more progressive" involvement for grid girls in the series following recent debate about their usage, according to one of its leading commercial figures.
The use of grid girls ahead of𝓀 races across motorsport has come into question in recent years, ♍with the FIA World Endurance Championship scrapping the tradition back in 2015.
Pressure has been placed on F1 owner Liberty Media to ta𝓰ke similar action amid sentiment the use of grid girls is outdated and sexist, with sporting chief Ross Brawn confirmi🐭ng last month plans were in place to review them.
Murray Barnett, F1's head of global sponsorship and commeꦕrcial partnerships, has now confirmed that Liberty wants to find a solution to change perceptions about grid girls by adjusting their involvement in the series.
“We’re 100% comꦑmitted to looking into grid girls and making them a more releva🌱nt part of the competition rather than just holding a board and standing next to a car,” .
“We want to make them fully integrated into the programme and change the perce🐲ption of what their in♐volvement in the sport is.
"We haven’t quite cracked what t𒐪his will look like, but we’ve recognised we need to become more progressive there."
Barnett is eager to see more women take up senior positions in F1, believing there is room for improvement despite the likes of Claire Williams andꦿ Monisha Kaltenborn enjoying high man꧒agement roles at teams in recent years.
"There is a fierce debate about whether we should have a separate female F1 competition or to keep it fully int🌠egrated and let women drivers take part in a mixed gender competition like some have done in the past," Barnett said.
“We have a lot of women in senior management positions at F1, so we’re not as bad as you🍸 think.
"But there’s definitely a lot of room to grow."