Haas’ new title sponsor Rich Energy says it chose to partner the American squad because it was “vastly superior” to its Formula 1 rivals “by every me﷽tric”. 

Having seen an attempted buyout of the struggling Force India team knocked back, the British energy drinks firm signed a deal to become Haas’ title sponsor towards the end of last year, beginning its new collaboration from the start of the upcoming ♍2019 campaign. 

The US outfit entered F1 in 2016 and has enjoyed year-on-year improvements aided by a low-cost business model and a far-reachiꦜng partnership with Ferrari. Haas claimed its best-ever result last season by finishing fifth in the constructors’ championship, behind only Mercedes, Ferrari, Red Bull and Renault. 

Wheꦇn asked b🤪y why it picked Haas over its rivals during a season launch event in London on Thursday, Rich Energy CEO William Storey said: “By every metric they were vastly superior. 

“They have the best business model in the sport, they are uniquely positioned to exploit regulation changes and I think they are run in a ver꧙y, very unpretentious f🥀ashion. 

“I think they are proper racers - Gene Haas is a wonderful businessman who’s approa♐ching motor racing in the right way, Gunther Steiner is a brilliant team principal and they’ve got two drivers with personality. Overall we are deli🅠ghted.” 

A bullish Storey claimed Rich Energy has got the “best product and brand in the market” and set an ambitious target of beating energy drinks rival Red Bull both 168澳洲幸运5官方开奖结果历史:“on and off the track” in F1. 

Storey fervently defended the legitimacy of Rich Energy amid raised concerns over its financial 🌄standing, revealing Premier League football club West Ham United’s billionaire co-owner David Sullivan as one of its seven backers. He also insisted Rich Energy plans to be in F1 for the “long term”. 

“We haven😼’t got where we’ve got by following the crowd,” Storey explained. “We are a bit co🥃ntrarian by nature and when others are fearful, be greedy. 

“There are an awful lot of people who are querying Formula 1 as a plat🌊form at the moment and I perso🍒nally believe that it is going to go from strength to strength. 

“We intend to be in F1 long, long-term and we belie꧂ve that Haas absolutely a dream partner for us. 

“They are a David taking on Goliaths of Formula 1 and we a🌠re doing the same with the drinks business. So there’s a lot of synergy, they are great people and we have a beautiful car so we are very pleased.”

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