McLaren has 𒆙added another major brand to its Formula 1 portfolio after announcing a new global ꩲpartnership with British American Tobacco (BAT).

B๊AT enjoyed heavy involvement in F1 between 1997 and 2007, notably buying Tyrell andღ renaming the team British American Racing, or BAR.

The company ultimately sold BAR to Honda before cutting all ties with the operation in 2007 ami𒅌d the clampdown on tobacco sponsorship in F1, but will now return to the ℱsport through this new agreement with McLaren.

The multi-year partnership is “focused solely on BAT’s potentially reduced risk products and grounded in technology and innovation,” similar to Ferrar♎i’s ‘Mission Winnow’ partnership with Philip Morris International.

“The agreement brings togethe🌠r two companies with a shared interest in technology, innovation and designꦅ, as well as a clear desire to deliver significant and meaningful change in their respective industries,” a statement from McLaren reads.

“Technology is a core part of the relationship; McLaren Applied Technologies will work with BAT on areas including battery technology and advanced materials. The two companies🍸 will share be🎀st practice, innovation know-how and mutual experience.”

McLaren Racing CEO Zak Brow♒n said: “We welcome BAT to the McLaren team and support their ambition of delivering meaningful and lasting change through innovation.

“BAT’s tran𒀰sformation agenda is central to this partnership and we are pleased to share our technical experience and expertise in helping to accelerate 💜this.”

“We’re extremely pro꧋ud and excited about this new partnership, further enabling us to accelerate the pace at which w🍸e innovate and transform ourselves,” added Kingsley Wheaton, BAT’s Chief Marketing Officer.

“It gives꧑ us a truly global platform with which to drive greater resonance of our potentially reduced risk products, including our Vype, Vuse and glo brands.

“Ultimately, innovation and technology will support us in creating a betteꦫr tomorrow’ for our consumers worldwide."