Zak Brown: New sponsors incoming at McLaren for 2020
McLaren Racing CEO Zak Brown says the Formula 1 team will ha⛄ve some new, additional sponsors on its car for the 2020 season, continuing its recent push.
McLaren has struck deals with a number of brands inc﷽luding Dell, Coca-Cola and British American Tobacco since Brown’s arrival𓆏, building an extensive sponsorship portfolio that has filled up much of the car - and will continue to do so in 2020.
Asked in Austin if there would be n🌺ew sponsors joining M🅺cLaren next year, Brown said: “Yep.
McLaren Racing CEO Zak Brown says the Formula 1 team will have som🍸e new, additional sponsors on its car for the 2020 season, continuing its recent push.
McLaren has struck deals with a number of brands including Dell, Coca-Cola and British American Tobacco since Brown’s arrival, building an extensive sponsorship portfolio that has filled up much of the car - and will continue to do so in🍌 2020.
Asked in Austin if ther﷽e would be new sponsors joining McLaren next year, Brown said: “Yep.
“We hit our numbers this year on our sponsor projections. I anticipate us hitting them again next ye😼ar.
“The car is gradually filling up, someꦯ great companies, but definitely we’ll have some great partners for next year, and everyone we have is staying.”
One of McLaren’s sponsors, Huski Chocolate, struck a deal with Alfa Romeo for the United Staඣtes Grand Prix last weekend. The team ran with Huski Chocolate branding on the side of its car.
But Brown said this had no bearing at all on McLaren’s long-term agreement with Huski Chocolate, which has enjoyed branding on ꩵthe rear wing of the McLaren MCL34 this year.
“We’ve got a long term contract. [Alfa Romeo team co-owner] Finn Rausing and the owner of Huski are in the same country, and they🀅 do business togඣether,” Brown said.
“There’s just an existing relationship that’s been there, and they’ve go༒t a lot of people out here this weekend, so they just wanted some additional exposure.”
One brand McLaren will not be 🍒working with, however, is Rich Energy.
The former title sponsor of Haas sent some tweets mentioning McLaren ahead of the race in Austin, bu🗹t Brown shot down any 🌊suggestion the two parties could work together.
“Not🌺 at all. The guy obviously likes to draw attention to himself,” Brown said♔.
“No, I haven’t spoken with 𝓡him, won’t speak with him. ♔I think that’s an attempt to get some publicity.”
Additional reporting by Julianne Cerasoli.