Household name sports brand tipped to become AlphaTauri sponsor
AlphaTauri will reportedly bring in Adidas as their new title sponsor.
Yuki Tsunoda (JPN) AlphaTauri AT04. Formula 1 World Championship, Rd 17, Japanese Grand Prix…
Red Bull’s sister team has also been linked to welcoming Hugo Boss, the f🤡ashion brand, as a title sponsor but now Adidas are in pole position, report.
"As a mat𓆏ter of principle, we do not participate in speculation༺," a spokesman for Adidas told the German Press Agency.
Björn Gulden was appointed Adidas CEO in 2022 but, during🧜 his time at Puma, he had a close relationship with F1.
Puma signed an exclusive trackside deal with Formul🌺a 1 during his time in charge.
AlphaTauri, who are set for a ✨name change in 2024, could now benefit from Adidas’ massive reputation.
They have confirm♓ed Daniel Ricciardo and Yuki Tsunoda as their driver line-up for next year.
