Microsoft Cloud is to sponsor CNBC's new💛 10-part weekl💧y series One Second In ... F1 Racing.

The new series - which "offers a revealing look inside the world's most-watched sports series, where every second counts" - will premier🐠e on 24 April and will be sponsored by Microsoft as it looks to build on its technical partnership with Lotus.

According to CNBC: "The series goes behind the scenes to look at all the technology, innovation and teamwork that goes into each second on the track. It meets the mavericks behind the high-octane racing, delves into the history and looks at the future o💛f th🦋e sport that is on the cutting edge of technology and inspires so many."

Jason Webby, Senior Vice President, Sales at CNBC International said: "We are delighted that Microsoft has chosen CNBC as a major platform for this strategic initiative. This unique campaign c🃏losely aligns with Microꦉsoft's strategic priorities, and will effectively target our influential global business audience in a dynamic and engaging manner."

Tara Powadiuk, EMEA Media Group Manager at Microsoft, added: "Our sponsorship is a tremendous way to demonstrate the importance of technology in an extremely𓃲 competitive and demanding environment and we are excited that Microsoft Cloud is associated with the CNBC series."