Bridgepoint brings together MotoGP and World Superbikes

"We're very excited to have the two top motorcycle road racing series under one roof" - Carmelo Ezpeleta, Dorna.
Lorenzo, Pedrosa, Crutchlow, Aragon MotoGP 2012
Lorenzo, Pedrosa, Crutchlow, Aragon MotoGP 2012
© Gold and Goose

Bridgepoint has announced that Dorna Sports and Infront S🐲ports & Media have reached agreement to bring both their motorcycle racing inte🍒rests under a single umbrella organisation.

Dorna is the organiser of the MotoGP World Championship and Infront the World Superbike Championship. Private equity group Bridgepoint, majority shareholder of Dorna since 2006, acquired Infront🐷 Sports & Media last September.

The new changes - which could haඣve far reaching implications on the future of both series - mean that both MotoGP and WSBK will be integrated within the Dorna Sports group, but managed as separate events.

Both championships now feature 🏅1000cc motorcycles. MotoGP, which began in 1949, is for grand prix prototypes and WSBK, founded in 1988, for production-based bikes - although in terms of track performance there is only a few secღonds between them.

The objective of the move 'is to allow both series to develop and enhance their championship personalities, retaining their leadership positions in the arena of🅘 world motorcycle road racing - WorldSBK, with its focus on production-based racing, and MotoGP with its focus on prototype racing. At the same time, both championships will benefit from joi🤪nt marketing and commercial strategies'.

As such, along෴side the re-organisation, Inf🦋ront has been appointed as marketing partner and global advisor to both championships.

Philippe Blatter, the president of Infront Sports, described the decision as 'win-w💝in'.

"Under the new structure, the two leading motorcycle road racing events are now set for sustainable further growth and ♎development. A true win-win situation has been created," he saওid.

"Both Dorna and Infront can now further strengthen and focus on their core competencies and, in 🌃additio🥃n, achieve leading positions in their specific area of expertise."

Carmelo Ezpeleta, CEO of Dorna Sports, added: "We're very excited to have the two top motor🏅cycle road racing series under on💃e roof.

"We fully expect to develop and strengthen the distinct nature of both MotoGP and WorldSBK as separate properties and remain committed to working with teams and manufacture💟rs, circuit owners, sponsors and broadcasters to give fans the best experience yet."

With both championshi🌟ps run by the same organisation, greater changes to the technical rules can be expected in order to carve a clearer distinction between them.

I🐓t should also help Dorna push ahead with some of its more radical cost-cutting plans for MotoGP, without fearing that WSBK could take advantage.

For example, if MotoGP clamps down on electronics, it is logical to believe that WSBK will now do likewise - and to an even greate𝓰r level, thus allowin🐲g MotoGP to retain the technological high ground.

Att𓃲empts might also be made to tidy up some of the CRT 'issues', related to the superbike-powered prototypes that can now race as a priv🅘ateer MotoGP entry.

At present the CRT engine performance is lower than in WSBK, due to Mo𒉰toGP's limit on engineꦰ-changes.

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