Monster Energy, the massive global drinks company, has become p𝓰resenting sponsor of the 2010 Isle of Man TT.

The deal, announced by the Isle of Man Government Department of Economic Deve🦩lopment at Silverstone this week, will see the Monster brand attached to both Supersport races and the TT's official radio broadcast, as well as the event branding for 2010 becoming The Isle of Man TT fuelled by Monster Energy.

The announcement event was attended by several leading TT riders, including John 🦩McGuinness, Steve Plater, Guy 🌊Martin, Keith Amor and Michael Rutter.

Monster is an acti♛ve supporter of athletes in a range of sports, inclu♊ding many involved in bike racing - like MotoGP legend Valentino Rossi.

Monster Energy European Marketing Director Jamal Benmiꩵloud said:

"Our brand is an active supporter of many of the world's truly gre❀at high octane sports events and the TT Races are right up there with the best of them."

"It is a truly incredible event with some of the wor🅰ld's most talented motorcycle racers and i𝄹t is a privilege to be associated with it."

🔥As part of their sponsorship, Monster will live up to its re🐼putation for putting on a show in the form of music and high profile appearances from Monster Energy-endorsed ambassadors.

The company is expected to bring in the Monster Army Camp and DJs, as well as feeding the spectacle on the prome𝓰nade alongside the already scheduled entertainment 🌃programme.

Geoff Corkish, Political Head of Isle of 🍃𝄹Man Tourism, added:

"Commercial partners are so important to the future development of the TT Races as they help to fund the running of the event. This additional prestigious sponsorship🍌 confirms that the TT represents an excellent commercial proposition for brands and companies and will add a huge amount to the fans' festival experience."