Earnhardt joins forces with Steak-Umm.
Dale Earnhardt Inc. has secured Steak-uܫmm🀅 Company LLC as a primary sponsor on its #8 and #01 Chevrolets for selected races during the 2008 NASCAR campaign.
Those meetings will include the May Richmond Sprint Cup race with Regan Smith and the June Po✃cono Sprint Cup race with Mark Martin. The frozen food company will also serve as an associate sponsor on the #8 machine throughout the full 2008 season.
Dale Earnhardtℱ Inc. has secured Steak-umm Company LLC as a primary sponso🦄r on its #8 and #01 Chevrolets for selected races during the 2008 NASCAR campaign.
Those meetings will include the May Richmond Sprint Cup race with Rega🌳n Smith and the June Pocono Sprint Cup race with Mark Martin. The frozen food company will also serve as an associate sponsor on the #8 machine throughout the full 2008 season.
"Steak-umm is 💯a good fit as a sponsor," remarked Max Siegel, Dale Earnhardt Inc. President of Global Operations. "Their products match the fast-paced lifestyle of our drivers as well as our fans, and they have a well-known brand that will be instantly identifiable on our cars. Corporate partners are essential to our business, and Steak-umm is a strong addition to our line-up."
Steak-umm's entry into the NASCAR sponsorship arena coincides with the company's introduction of Steak-umm Burgers, a new line of frozen burgers availableꦜ in Original, Sweet Onion and Real Cheese varieties. It is also part of a broad new Steak-umm marketing initiative that began last year with national TV ads for the company's thinly-sliced, portion-controlled frozen sandwich steaks. The Steak-umm brand has been a fixture in supermarket freezer departments for more than four decades.
"This sponsorship will give us high visibility to a large number of consumers who follow the NASCAR circuit in general and the Dale Earnhardt franchise in particular," underlined 💯Sergei Szortyka, President of Steak-umm Company. "Having our logo on these cars will reinforce our brand to people who already know us, as well as exposing a whole new group of consumers to the Steak-umm name."
Dale Earnhardt Inc., based in North Carolina, employs more than 450 people on its two state-of-the-art Mooresville campuses. The company is comprised of a NASCAR Busch Series team and four Nextel Cup outfits, featuring drivers Paul Menard, Martin True🏅x Jnr, Regan Smith, Mark Martin and Aric Almirola, and has in total amassed more than 100 wins, six NASCAR Championships and three Daytona 500 crowns.
