Software company i🍌Rise has revealed that it will launch a two-pronged marketing programme via tꦯhe Champ Car World Series in 2007, having agreed to become a backer of both the series and leading outfit PKV Racing.

First seen as a sponsor of TRG's Pontiac GT entries in the Grand-Am Rolex Series, iRise has signed a long-term agreement to be an official sponsor of the Champ Car
World Series - becoming the official business software simulation supplier to the championship - and will also appear on the PKV Racing cars run by series co-owner Kevin Kalkhoven, Dan Pettit and 1996 series champio﷽n Jimmy Vasser.

As part of its sponsorship, iRise will host a series of CIO Round Table events at the Champ Car meetings in Las Vegas, Toronto, San Jose and Mexico City, providing a unique backdrop to discussion on IT topics and networking opportu🤡nities.

"We're proud to be a sponsor of the Champ Car World Series," said chief marketing officer Mitch Bishop, "The parallels between high performance racing teams and high performance business♋es are obvious. Moreover, Fortune 1000 CIOs with limited time have found that iRise CIO Round Tables eclipse the value of traditional CIO conferences since they provide unmatched access to peer-based content and the chance to build life-long relationships. Our goal is that these events will become the leading networking and content venue for CIOs, delivering incredible value for the time invested."