Today Dick Johnson Racing a🌞nnounced that Fujitsu General has officially come on board as naming rights sponsor to its now two-car expanded team in the Konica V8 Supercar Series.

Named Team Fujitsu, it will run two DJR Ford AU's, with overall championship contender Owen Kelly behind𝕴 the wheel of number 71 and Jose Fernandez in car 81.

Fujits💃u is thrilled to be in partner🐼ship with Dick Johnson Racing and is looking forward to long-term success on and off the track.

"Fujitsu General is extremely excited and pleased to be associated with🔴 Dick Johnson, a synonymous name in the Australian motor racing industry," Fujitsu ꦛgeneral manager of sales and marketing Philip Perham said.

"Fujitsu is very impressed w🎉ith the professionalism and presentation of the entire DJR organisation.

"DJR pr🌠epared a very competitive car last year and Fujitsu believed that by joining the team it would give us a strong chance of winning the overal💝l series in 2004.

"Fujitsu as a company was looking fo🍒r a means to further enhance its brand image and awareness on a national scale and felt that the Konica series through DJR offered it this opportunity.

"Fujitsu is also excited to be associated with a sport that is dynamic, and continues to grow in pop💙ularity each year."

Dick Johnson Racing couldn't be happier wit🔯h the new business re🧸lationship with Fujitsu as it gives it the chance to create its first ever driver development programme.

"Fujitsu is a great company with fantastic people who are passionate about the DJ♔R racing programme," Dick Johnson Racing general manager Steve Chalker said. "Fujitsu is new to the category an🌠d wants to leverage its association with not just DJR but the sport, which is good for everyone.

"To have Fujitsu support DJR's Konica and driver development programmes m🦄eans we can really focus on winning the championship while providing the stepping stones for young people to develop their racing careers.

"The developme✱nt programme is about harvesting new talent. We want to have the young drivers we select competing against one another on an ongoing basis to see where tꦡhe real talent lies.

"To grab a kid and give him a few laps on a one off basis tells you nothing; our programme will give the drivers laps at each and every test day with Dick Johnson overseeing🤪 the entire programme. This is about finding tomorrow🍬s stars."

Fujitsu was pleased to announce🔯 that it would be involved in the sport long-term.

"Fujitsu is dedicated to a long-term relationship with DJR - our initial commitment is for three years," Perham said. "Fujitsu sponsored Jose Fernand𝐆ez for the final rounds of the 2003 Konica series and at Bathurst to see if V8 Supercars was a suitable means for Fujitsu to achieve its sales and branding requirements.

"Once Fujitsu was comfortable with the exposure the sport gave it, it knew it needed to associate with a f♓ully professional team for 2004, hence its partnership with DJR.

"You need to comm♛it to something long-term to se🍷e the benefits which is why a three-year deal was negotiated."

For DJR the dꦍeal is more than just securing a naming s🌄ponsor it's a partnership.

"The Fujitsu deal stretches across the entire DJR team, they are partners in our business, not just Konica sponsors, so you will see them in everything we do," Steve Chalker said. "It is something we try very hard to implement; we want our sponsors to get the most out of the sponsorship. We are all working towards the same thing🍌 so it makes sense to work together."

Fujitsu hopes that its involvement with DJR and the Konica Series will provide it with imﷺportant nationwid♑e exposure.

"On the t😼rack Fujitsu would🤡 like to see both drivers perform consistently at the front of the field giving themselves the chance of securing the Konica Championship," Perham said. "If they can do this then we feel the television coverage gained will more than satisfy our brand exposure needs.

"Fujitsu will also reward its customers by involving them in its sponsorship activities as the series moves ar🔯ound the country. This is a very important ingredient in ensuring the ongoing support of Fujitsu's products and brand through its distribution channels.

"Off the track Fujitsu is looking to further strengthen its position as the most popular brand of air conditioning product in Australia. Fujitsu also produce plasmꦦa display panels of a quality and clarity second to none and motor racing is a very good medium to promote this type of product."

Team Fujitsu will be in action for the first time next w🐻eekend at the first round of the 2004 🧸Konica Minolta V8 Supercar Series at Wakefield Park.