MotoGP’s future in the United States has been talked up by Dan Rosso𒁏mondo.

The MotoGP chieꦡf commercial officer, an American who previously workꦜed for the NBA, is targeting major growth in the USA.

Muc𓆉h like Formula 1 has done in the Liberty Media-owned era, there is hope that MotoGP’s popularity could explode.

“This sport🍎 is primed for growth,” Rossomondo told&𝔍nbsp;.

“It’s a little bit of a sleepi⛦ng giant, and what we wan💛t to do as we approach this 75th anniversary is innovate and do different things on the circuit, and also do different things in terms of fan engagement, in terms of delivering products to fans.

“Our business is one where we want our core audience to feel li🌟ke they’ve seen something special every day, but also to attract that new audience and get that new audience to be loyal fans.”

The 2024 MotoGP season sees the introduction of a new team, Trackhouse Racing, who are based in Nashville, co-owned by the rapper Pitbull and come from a NA�♎�SCAR background.

The US TV r🃏ights have also switched to Warner Bros Discoౠvery’s TNT Sports.

“�𓆏�[The new TV deal] is hugely significant for us,” Rossomondo said.

“For us, what🎀 makes it so specia𝓀l is that this sport is custom made for the American audience, so we’re thrilled about that.”

2024 is also the second season featuring a sprint race at ever🎃y round.

“I have three children of my own – 14, 16 and 18 – ⛎and I know their attention spans, Rossomondo ex✱plained.

“Both of our products, our 45-minute race on Sunday and our 24-minute race on🦩 Saturday, are custom made for today’s generation of entertainment and sports consumers.

“What we wanted to do was create a 💯product that people can use as a trial for our main race, so it’s been wildly successful, leading to over 20% global growth in our television viewership.

“The teams have embraced it, the riders have embraced it and it’s going 🧸to be continued at every Grand Prix this year.”

Technology will also be a key part of MotoGP’s future, Rossomonꦫdo explained.

“I say all the time, we have two gladiatorial figures – we have the r🐬iders and the teams – and they’re ✃both pushing towards the limit,” he said.

“Now, we’ve done a lot and we continue to do a lot to ensure safety, and AI is🧸 useful in that space, so we’re constantly tracking where these guys are on the circuit, how the bikes are performing, all of our on-air graphics are generated by♛ AI in a lot of ways.

“Things on the bike are ultimately going to make their way onto the street, but also for tech companies to just look at what we do𓃲 in terms of delivering our races in a really technologically advanced w🧸ay.

“AI is at the forefront of what we’re doing right now to try to figure out a way to m☂ake this sport even more at🅺tractive.”