Rick Clark and Boris Said have announced a merger between Rick Clark Motorspo♋rts and No Fear Racing for the 2008 NASCAR Sprint Cup🥂 campaign.

The new organisation will run with majority minority ownership with Said at the wheel of the #60 entry 🥃for 12-18 events during 2009 - although he will compete in the #08 car at Daytona this weekend in a commitment already in place.

Clark, an African American businessman who spent eight years in the NFL as an agent for several players, was lured to the appeal of NASCAR and the opportunity to create a multi♌cult💝ural approach to auto racing which focuses on America's youth by noted friend and ESPN lead broadcaster Jerry Punch.

The race team will create a platformౠ from which other marketing programs will be launched to increase inclusion in the industry.

"We have several verticals that all work together to create a comprehensive programme," said Clark. "Those verticals will not only work to encourage minorities to attend races, but to make NASCAR part of the various minorit🧸y cultures to create a feeling of ownership in the sport among those groups.

"We have an urban-we🐼ar clothing line in the works called Krewe Wear with the tag line 'Who's in your Krewe?' The clothing line is one of several reasons why No Fear is such a good fit for us, as they are an established brand among 18 to 24- year-olds with a global distribution network.

"Additionally, Boris in not your 'cookie-cutter' driver. He has a wide appeal and will serve us well in developing young drivers who♋ might not otherwise have a shot in th🍸e sport. We fully appreciate the works of NASCAR's Drive 4 Diversity program and hope to enhance those efforts in addition to those of people like Brad Daugherty and Randy Moss, and look forward to working with both Marcus Jadotte, Max Siegel and others."

Said♈ meanwhile said he was delighted with the new partnersh🍸ip.

"It's no secret that our race team needed funding," he said. "However, if we were going to do anything, we felt like the partnership needed to make sense. When
Rick Clark came to us and outlined hi🌠s programme, there were so many synergies on a🀅nd off the track that it just made sense for us.

"The business we will create taking on a clothing line of this magnitude makes the partnership a win-win from the get-go. I'm also involved in some of the diversity efforts already out there and that has always been important to me. But for me, beiꦗng able to get back in the race car is what I'm really excited about."

Prominent Wall Street and emerging markets finance lawyer, Al Tindall, will also act as a principal in the RCM No Feඣar Racing team.