W Series rejected UK free-to-air TV offer for 2019 season

W Series CEO Catherine Bond-Muir claims she turned down an offer to show the all-female championship’s inaugural season on free-to-air television ꦏin the UK.

W Series rejected UK free-to-air TV offer

W Series CEO Catherine Bond💜-Muir claims she turned down an offer to show the all-female championship’s inaugural season on free-to-air television in the UK.

The new W Series was announced last October as a new championship to aid femaleಞ participation in racing, fundingꦬ an 18-s🗹trong grid of Formula 3 cars that would support six DTM rounds in 2019.

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The all-♓female series has support from ex-Formula 1 racer David Coulthard and Red Bull technical chief Adrian Newey, and is set to debut on May 4 at Hockenheim.

Speaking to mahbx.com, Bond Muir explained how she is working to find further partners and sponsors for the series in the coming months ahead of the series’ debut, including broadcast partners, calling interest in W Seri🐭es “extraordinary.”

“We’rဣe speaking to lots and lots of sponsors,” Bond 🐻Muir said.

“I think what we’ve got to 🧸do first in order to maximise sponsorship is to get our media deals in place. That’s what I’m working incredibly hard on at the mom𝄹ent.

“I’ve had to turn down terrestrial television here because we can’t have the right scheduling. So🐬 a really, real📖ly extraordinary response.”

Bond Muir admitted she was surprised by the response W Series had received siꦿnce its launch and how far it had reached.

“We reached 101 million people across the world. In my wildest drea💧ms, I would never have believed that we’d have got in the majority of global newspapers,” Bond-Muir said.

“So yes, I can’t say I expected it all. I’m amazed at how well ꦑit has been received all around the world. We’ve got a lot of interest in the UK, but we’re based in the UK and I would have expected it.

“It’s really the amount oܫf press we’vꦆe received internationally, it’s quite extraordinary.”

W Series confirmed its 60-driver longlওist in December, and will stage trials 👍to finalise its 18-driver grid and two reserves for the 2019 season later this month in Austria.

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