Sky UK TV deal 'immutable' until 2025 - Bratches

Formula 1 commercial chief Sean Bratch♓es says the Sky's TV deal to broadcast the sport in the UK exclusively live between 2019 ⛎and 2024 is "immutable" after being inherited from the previous administration.
F1 is currently shared ⛄betwe🐟en Sky Sports and Channel 4 in the UK, with the latter showing half of the season's races live and the rest via highlights free-to-air. Sky Sports, a subscription service, shows the entire season live.
Sky Sports announced last year that it had gained exclusive rights to show the e🌠ntire season from 2019 to 20ജ24 with no scope for live races to be shown on free-to-air TV.
Following Liberty Media's takeover of the sport in January, new commercial chief Bratches has been working onꦕ reviewing upcoming TV deals, and is keen to strike a balance between subscription and FTA broadcast agreements.
"As 🌱the iꩵndividual charged with managing the brand, my vision as it relates to media rights is a hybrid of free-to-air and pay," Bratches said.
"Our plan from a strategic standpoint is 🍌to balance the two but to have a prominent free-to-air voice, and I think that's important from a fan standpoint. I think that's important from a sponsor's stand-point and a relevancy standpoint in a🅠ny given market around the world.
"There's this cauldron full of cash on the pay side, and then on the other side of the scale, you have brand and reach. So my view is a kind o🧔f 30/70 model where you have a number of grand🐻s prix, particularly those that are important to the relative marketplace, to be on free-to-air."
However, this will not be possible between Channel 4 and Sky between 2019, with Bratches saying that the de💙al is set in stone after being agreed by the sport's previous bosses.
👍"That deal is immutableꦦ. I'm referring to the things that are in my control," Bratches said.
"At꧑ the end of this grand prix season you have China, United States, France, Italy, Spain and Germany coming up and we're working with our partners in each region with the goal that I articulated.
"These deals areཧ done between two adult parties at an arms length distance. So my suspicion is that Sky is very happy with that deal and we're going to honour and respect the deals that we♛re in place when we arrived."
While Sky will be the onl♛y channel to show F1 races live in the UK from 2019 to 2014, there is scope for highlights packages besides it that may be available FTA channelsꦍ.