F1: Hugo Boss set to end F1 sponsorship for Formula E move
German fashion house Hugo Boss is set to end its 3🎉0-🌳year-plus stint in Formula 1 and turn its focus to sponsorship in Formula E next year.
Hugo Boss first entered F1 in 1981 with McLaren, enjoying a relationship that lasted until 2015 when it began a new partnership with Mercedes, whom it currently sponsors and produces team wear꧂ for.
However, Hugo Boss' agreement with Mercedes is set to end next year ahead of a move into Formula E, as revealed by CEO Mark Langer in an interview with German magazine Focus.

German fashion house Hugo ꧑Boss is set to end its 30-year-plus stint in Formula 1 and turn its focus to sponsorship in Formula E next year.
Hugo Boss first entered F1 in 1981 with McLaren, enjoying a relationship that lasted until 2015 when it began a new partnership with Mercedes, whom it currently🔯 sponsors and produces team wear for.
However, Hugo Boss' agreement with Mercedes is set to end next year ahead of a move into Formula E, as revealed by CEO Mark Langer in an interview with German magazine Focus.
"Of course Formula One is the top class of motor racing, but Formula E is more innovative and🔯 sustainable,” Lange💯r said.
“The engines, the raಞces in major cities - that is something a younger audience likes, which offers new opportunities.
“After🐓 many years in Formula One, really since Jochen Mass in the🌺 '70s, we have been thinking what is the next thing?”
Formula E is set to boast a grid featuring many of Ger⛎many's biggest car manufacturers come season six, set to start in 2019, with Porsche and Mercedes planning to join BMW and Audi, both of whom already race in the all-electric series.