Liberty Media quizzed about recreating Netflix’s Drive To Survive for MotoGP

The most talked-about🌳 success that Liberty Media has had with Formula 1 is the creation of its own Netflix show.
Drive To Survive, which focused on personalities and storylines from within the paddocಞk, is credited with helping to grow interest in F1 by engaging a different type of fan.
Liberty now own 86% of Dorna Sports and MotoGP and will try to positively i෴mpact the popularity of the world’s top two-wheel series, 🦄too.
But cꦫould MotoGP be given its own version of Netflix’s Drive To Survive?
“I don’t know about that,” Liberty CEO Greg Maffei respo🐼nded to .
The Liberty boss was told that Drive Toဣ Survive was a game changer fo💝r the growth of F1.
He responded🃏: “It was, but 🎶it wasn’t the only game changer.
“The real game changer was changing the focus from being about the car, ♕to being about thꦰe stories of F1.
“We had to reach out and touch fans wherꦿe they existed.
“So﷽me fans want to know the exact difference between the RB20 andܫ the RB19, or different tyre strategies…
“Other fans think that this driver is c🐲ute, or that driveꦰr is exciting and glamorous!
“Our goal 😼is to reach all of those fans, where they are, with what excites them.
“That opportunity exists in MotoGP as well.”
Maffe꧙i pledged to “take some of the learnings, some of the successes that we𓆏’ve had with F1, some of the ideas, and some excitement and passion which is in the fan-base and extending it”.
Next week’s third round of the 2024 Mot🐈oGP season at the Circuit of the Americas is the only race in the USA.
F1, since Liberty Media took over, 🍬had added eye-catching grands prix in Las♌ Vegas and Miami.
Maffei said about MotoGP: “Currently, they have ജone race in the United States.
“When we🎀 took over F1, they also had one race ꦬin the United States.
“I’m not suggesting that we’ll get 🧸to three. But the opportuni𒐪ty to grow in the US…
“The opportunity to grow in other markets, n🎐ew geogr🥂aphies.”
However🐟, he added that Liberty would “probably not increase the total race number, but to extend it to new geographies”.
The Liberty boss was �♈�asked if he plans to replicate how he has grown interest in F1.
“I’m not sure it’s the 🌱playbook,” he said. “But I’d like to think that some o♊f the things we’ve done to help the world see the value and power of F1, we can bring to MotoGP.
“Let’s call it pattern recognition.
“MotoGP is a thrilling sport, enormously🦩 exciting. I don’t think we need to change that, at alജl. We don’t want to.
“We want to show the world how exci𝔍ting the sꦓport is.
“Our goal is to s🐭how the rest of the world how exciting this sport is.”

Ja𓄧mes was a sports journalist at Sky Sports for a decade covering everythin𝔍g from American sports, to football, to F1.