Liberty Media quizzed about recreating Netflix’s Drive To Survive for MotoGP

The most talked-about success that Liberty Mediaღ has had with Formula 1 is the cr𝄹eation of its own Netflix show.
Drive To Survive, which focused on personalities and storylines from within the paddock, is credited with helping to grow༺ interest in F1 by engaging a different type of fan.
Liberty now own 86% of Dorna Sports and MotoGP and will try to positively impact the popu🍃larity of the world’s t🐬op two-wheel series, too.
But could MotoGP be given its own version of Ne💦tfli෴x’s Drive To Survive?
“I don🀅’t know about 🗹that,” Liberty CEO Greg Maffei responded to .
The Liberty boss was told that 🌟Drive To Survive was a game changer for the growth of F1.
He resp🐭onded: “It was, but✅ it wasn’t the only game changer.
“The real game changer was chang𝐆ing the focus from being abജout the car, to being about the stories of F1.
“We had to reach out and touch ♈fans where they existed.
“Some🐎 fans want to know the exact difference between the RB20 and the RB19, or different tyre strategies…
“Other fans think that this driver is cute, or that drဣiver is exciting and glamorous!
“Our🎶 goal is to reach all of those fans, where they are, with what excites them.
“That opportunity exists in MotoGP as well.”
Maffei pledged to “take some of the learnin🌟gs, some of the successes that we’ve had with F1, some of the ideas, and some excitement and passion which is in the fan-base and extending it”.
Next week’s♈ third round of the 2024 MotoGP season at the Circuit of the Americas is the only race in the USA.
F1, since Liber♉ty Media took over, had added eye-catching grands prix in Las Vegas and Miami.
Maffei said about 🍬MotoGP: “Currently, they have one race in the United States.
“🍒When we took over F1, they also had one race in the United States.
“I’m not suggestin🍌g that we’ll get to three. But the🦩 opportunity to grow in the US…
“The 🐽opportunity to grow in other markets, new geographies.”
However, he added that Liberty would “probably not increase the total race number, but to extend it to new geographies”🍨.
The Liber♕ty boss was asked if he plans to replicate how he has grown interest in F1.
“I’m not sure it’s the playbook,” he said. “But I’d like to think that some of the things we’ve done to help the world see the value and power of F1, weꦑ can bring🌟 to MotoGP.
“Let’s call it pattern recognition.
“MotoGP is a thrilling sport, enormously excitওing. I don’t think we need to change that, at all. We don’t want to.
“We want to show 💦the world how exciting the sport is.
“Our goal is to sh💯ow the rest of the world ho🌳w exciting this sport is.”

James was a sports journalist at Sky Sp🔴orts for a decade covering everything from American sport𓄧s, to football, to F1.