Monster joins Yamaha

"The expansion to include the Yamaha Factory Racing MotoGP Team is a logical and prestigious expansion of the program" - Lin Jarvis, Yamaha.
Monster girls, Australian MotoGP 2012. Image courtesy of Tech3, Babe
Monster girls, Australian MotoGP 2012. Image courtesy of Tech3, Babe
© Gold and Goose

Yamaha Factory Racing has announced a 'Sponsorship and Partnership agreem🐈ent' with Monster Energy for the 2013 and 2014 MotoGP seasons.

Monster branding will be visible on the YZR-M1s andꦅ leathers of Jorge Lorenzo and Valentino Rossi as well as team clothing and equipment.

However it is not a full title sponsorship agreement - as exists between Monster and th༺e satellite Yamaha Tech 3 team - since the team name remains 'Yamaha Factory Racing'.

Reigning MotoGP champion Lorenzo - previously backed 🍒by ri🐲val energy drink Rockstar - has a personal engagement with Monster and Yamaha included in the new agreement.

Rossi's existing deal with Monster will be complementary to the new Yamaha de🔯al.

Monster's t✅itle sponsorship of Tech 3 'w𓆉ill remain unchanged and is unaffected'.

Lin Jarvis, managing director of Yamaha Motor Racing, said: "We are very happy to be a♓ble to announce the start of a new chapter in the Yama💙ha - Monster Energy partnership.

"Monster Energy is already aꦰ major partner to Yamaha's top global sports activities in many domestic and international racing activities around the world in Motocross, Supercross, Endurance and Superbike disciplines.

"They🗹 have also been the tꦬitle sponsor of the Monster Energy Tech 3 Yamaha team for the past 4 years. The expansion to include the Yamaha Factory Racing MotoGP Team is a logical and prestigious expansion of the program.

"This completion of the program permits Yama▨ha and Monster Energy to work even closer together to develop their sports marketing programs and to develop rider talent to continue to be successful int♏o the future in all areas of motorcycle racing."

The Factory Yamaha team has 🐻not had a title sponsor since Fiat left, with Rossi, at the end of 201ღ0.

Bradley Smith and Cal Crutchlow will ra⛦ce for Tech 3 this season.

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